In the information age, so much data has been democratized that allows us to make informed decisions. But is data what drives decision making processes?
Game-like reinforcement mechanisms garner very loyal and active customers. “Gamification”, unsurprisingly, is a thriving model for marketers to penetrate the minds and wallets of the market.
Taking a disruptive thinking approach to marketing is an innovative way to help your product stand out—even if it takes you out of your comfort zone.
With the holidays wrapping up another year, we take the time—through a data-conscious lens—to look back on our accomplishments, and enjoy some fun holiday stats.
In a time of ever-narrowing profiles and niche audiences, smart marketers can use digital communications to widen their reach and hit their target.
As Sentient celebrates its 8th birthday, our president takes a look back at the agency's beginnings and is proud to have the talented and dedicated staff that helped make it possible.
PART 2: Conducting Business. Long-term strategic planning may be just as important and useful for small businesses as it is for large, multinational organizations.
PART 1: Setting the Stage. Long-term strategic planning may be just as important and useful for small businesses as it is for large, multinational organizations.
Laptops, and tablets, and smartphones, oh my! When technology and constant connectivity begin to hinder organizational productivity, get your groove back by going “old school.”
Getting physicians’ attention with intriguing information is the goal of every marketer. In the digital world, the content itself has to be the attraction.