As Sentient celebrates its 8th birthday, our president takes a look back at the agency's beginnings and is proud to have the talented and dedicated staff that helped make it possible.
We believe there’s more to our awards than basking in the glow of the win. Read what works with awards and why.
With the holidays wrapping up another year, we take the time—through a data-conscious lens—to look back on our accomplishments, and enjoy some fun holiday stats.
In a time of ever-narrowing profiles and niche audiences, smart marketers can use digital communications to widen their reach and hit their target.
We believe that every good deed, however large or small, makes a difference for the organization we’re helping, the community, and us.
Getting physicians’ attention with intriguing information is the goal of every marketer. In the digital world, the content itself has to be the attraction.
PART 2: Conducting Business. Long-term strategic planning may be just as important and useful for small businesses as it is for large, multinational organizations.
PART 1: Setting the Stage. Long-term strategic planning may be just as important and useful for small businesses as it is for large, multinational organizations.
Laptops, and tablets, and smartphones, oh my! When technology and constant connectivity begin to hinder organizational productivity, get your groove back by going “old school.”
In the fast-paced digital age, whether you’re launching a singular product or re-launching an iconic global franchise, traditional marketing principles are still a Force to be reckoned with. (and that’s no Jedi mind trick)