Holiday Wishes…From a Data-Driven Perspective!

With the holidays wrapping up another year, we take the time—through a data-conscious lens—to look back on our accomplishments, and enjoy some fun holiday stats.


The holidays are upon us and ‘tis the season for jolly gift givers to be making their lists and checking them twice! And as a data-driven agency, it seemed only fitting for us to come up with a couple data-friendly lists of our own.

First, we look back at Sentient’s 2016 year, by the numbers: li{margin: -4px auto;}

  • 416 pizzas eaten
  • 107 website deployments
  • 54 awards won
  • 30% growth for the 8th consecutive year
  • 28 puppy visits
  • 9 new employees
  • 2 pet pig visits
  • 2 offices across NY and NJ
  • 1 phenomenal year!

Now let’s take a gander at some fun holiday statistics:

  • $630 billion spent on holiday shopping in the US
  • $5 billion spent on holiday gifts for pets
  • 11,875 lbs: the weight of the Times Square New Year’s Eve Ball
  • 823 homes/second: the rate at which Santa would need to work to deliver gifts worldwide
  • $480: the average amount spent per person on holiday gifts for family
  • 275 miles: the average length of long-distance trips made over the holidays
  • 64% of people maintain their New Year’s resolutions past one month
  • 20% of annual retail revenue generated during the holiday season
  • 1 wish from Sentient to you for….

Health and happiness this holiday season and throughout the new year!

– Your friends at Sentient

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