If you believed everything you read on the web, you might be tempted to think there’s only one right way to work, a way that should work for us all. But how in the world could this be true?
Game-like reinforcement mechanisms garner very loyal and active customers. “Gamification”, unsurprisingly, is a thriving model for marketers to penetrate the minds and wallets of the market.
Taking a disruptive thinking approach to marketing is an innovative way to help your product stand out—even if it takes you out of your comfort zone.
In a time of ever-narrowing profiles and niche audiences, smart marketers can use digital communications to widen their reach and hit their target.
PART 2: Conducting Business. Long-term strategic planning may be just as important and useful for small businesses as it is for large, multinational organizations.
PART 1: Setting the Stage. Long-term strategic planning may be just as important and useful for small businesses as it is for large, multinational organizations.
Laptops, and tablets, and smartphones, oh my! When technology and constant connectivity begin to hinder organizational productivity, get your groove back by going “old school.”
Getting physicians’ attention with intriguing information is the goal of every marketer. In the digital world, the content itself has to be the attraction.
In the fast-paced digital age, whether you’re launching a singular product or re-launching an iconic global franchise, traditional marketing principles are still a Force to be reckoned with. (and that’s no Jedi mind trick)
Are you looking for that Big Marketing Idea that will make a game changing difference for your brand?